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Navigating Small & Medium Business Waters in 2024

Navigating Small & Medium Business Waters in 2024

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In the ever-evolving landscape of small and medium-sized businesses (SMBs), staying ahead of trends is crucial for maintaining competitiveness and achieving sustainable growth. Market factors in 2023 have forced SMBs to re-evaluate transformation ambitions, focusing more on “must-have” enhancements to stay ahead of the game. Quick start packages provide a quick and affordable solution for SMBs to get themselves acquainted with Salesforce and see immediate results. This article highlights some trends in the rapidly changing SMB landscape and how Salesforce can enhance your business processes. 

Highlights:

72% of SMBs believe shifts they’ve made to their business operations over the last year will benefit them long-term
63% of SMBs say their business could not have survived the COVID-19 pandemic using technology from a decade ago
              (Source: Small and Medium Business Trends in Canada (Salesforce.com/SMBTrends)

Know Your Customers Better

The demand for data-driven decision making is on the rise among SMBs. Built-in analytics and reporting capabilities empower businesses to extract valuable real-time insights of their customers. By leveraging these tools, SMBs can make informed decisions, identify emerging opportunities, and proactively address challenges. In a landscape where change happens unexpectedly, having access to actionable insights through Salesforce becomes a competitive advantage. 

Bespoke Customer Experiences

SMBs are recognizing the importance of tailoring their interactions with customers who want and expect quick responses and solutions. Creating a centralized, virtual space for customers to easily submit applications or requests can reduce manual work internally. Customer portals such as those built with Experience Cloud are equipped to deliver self-service customer experiences that resemble your business’ branding. A customer experience that is interactive gives customers an simple place to locate answers and creates a single source of truth.

Improved Channel Engagement

Another important trend in the SMB space is the growing reliance on digital channels for business operations. Salesforce can seamlessly integrate with various digital tools and platforms, enabling SMBs to streamline their processes. Whether it’s managing leads, automating marketing campaigns, or leveraging e-commerce functionalities, Salesforce provides a centralized hub that promotes efficiency in a digitally-driven business environment.

Connect with us to learn more about how to keep your business ahead in 2024 and to thrive in the digital age. 

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